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USD $625.00 + p&p


Creating the Perfect Day

The aim of this case study is to show the power of people having a common focus and being given the support they need to be the best they can be.

The perfect day requires two things; Firstly everyone to fully understand and share the desire to create that day; Secondly, the leadership to provide the support, training, inspiration and systems to make it happen.

This case study looks at Primi World which is a highly successful, growing and innovative restaurant franchise chain. Their founder will share his insights into how he developed the business and the principles he has used to build the business. Not only does he achieve this in his flagship restaurant but he also ensures that the franchise holders are capable of being able to build a successful business as well.

What People Need To Deliver Outstanding Service

People won’t deliver outstanding service without the confidence to do so. Notice his desire to get people to the level where they can deliver the service he needs to be competitive. People need confidence and personal goals.

The Right Intent And Energy

The right intention combined with energy creates a powerful force. Notice he looks for the right “intent” as the basis of being able to work with people. He treats people as individuals and, if the right intent is there, he encourages them to find their own level of ability and achieve their own aspirations.

The Perfect Primi Day

Whilst encouraging them as individuals, to bring people together under a single focus he defines the “Perfect Primi Day”.

Training And Coaching

If you want high levels of service, then you need high levels of understanding. Notice that training is more than the basics of making a cocktail or cooking a meal. The focus is on giving them a deeper understanding so that people can create an experience for the customer.

People Want Leadership

Leadership in a people business is as crucial. Notice how he believes in coaching people and giving them support. See how he encourages them and then the importance of recognition.


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